Fine-tune the brand’s purpose by helping the client come to a consensus, then explore ways of delivering on their promise.

Examine how the brand attracts, engages and delights their audience, then agree on tangible ways of making an impact at each stage.

Dive deeper into how the brand behaves, exploring not just how people act, but how they think, listen, and speak, and how it’s perceived externally.

Discuss potential opportunities to create positive change within the organisation, identify barriers and find transformational solutions.